Nearly $1B to be Spent in the Remainder of 2026 Michigan Election Cycle
Update: Aug 23-Sep 12, 2025
A new report from AdImpact projects that in the next 14 months leading up to the 2026 Michigan midterm elections, $936 million is expected to be spent in political advertising. The open gubernatorial and U.S. Senate races are contributing factors to the considerable ad spending. Pending ballot eligibility for several petition initiatives could further intensify political expenses.
The U.S. Senate race to replace Senator Gary Peters (D- Bloomfield Township), is expected to be one of the most expensive upcoming races in the country. AdImpact reports that over $220 million was spent on Michigan’s 2024 U.S. Senate election, with projections for 2026 topping $500 million.
Heavy spending is likely in competitive state Senate and House districts, as well as the gubernatorial race. The Michigan Legislature races are predicted to be the second highest in the nation, with $56.9 million expected to be spent on advertisements. The race for governor, currently recognized as a toss-up, is forecasted to be the highest cost gubernatorial race nationwide with a projected $152 million. Compared to the 2022 cycle, similar competitive races drew $80 million.