The Michigan Economic Development Corporation (MEDC) and Governor Whitmer announced the “You Can in Michigan” campaign to advertise Michigan and showcase what makes Michigan an ideal place to live. The campaign will run states like California, Washington D.C., Ohio, Illinois, New York, Georgia, North Carolina, Pennsylvania, Texas, and Washington.
The campaign is made up of two parts. One will be a $20 million advertising campaign through commercials, radio, print placements, website, and social media. The other will showcase an all-inclusive website where people can look through Michigan jobs and education, living cost, and other resources. The campaign aims to try to reverse Michigan’s aging, stagnant population and encourage talent to settle in the state for the long term.